I have always had a special attraction to clothing, to good taste, to quality. Even if since my childhood I always followed completely different paths such as Piano, Music, Journalism, Philology and then Economics, I have always found my greatest comfort and pleasure in clothing. To me, everybody has a personal signature, everybody has a “je ne sais quoi”. And the way people dress, can put these qualities in value, or can send a wrong message. To me, the clothes are not just clothes. I truly believe that what you wear has a significant impact and is extremely important. I never followed trends just because they are trends, as long as I did not consider that it represents my personality and I believe nobody should. I have founded the “Diana Loghin (créateur)” brand in 2016, when I moved to the US. While pregnant with my daughter, I looked back and realized that from everything I learned and did, clothing still remained my greatest passion.
I went to school to learn Fashion Design. I did learn just the basics and then developed my knowledge by learning myself. I learned how to sew, from my own mistakes. And even at this moment, I am doing everything for my brand, I design, I sew, I sell, I model in most of the cases. I love my brand and it represents me completely. And I see it one day known by many people.