What are Buyers Looking For?
Wednesday, April 21, 2021, 6:00 PM - 7:00 PM
Location: Online Zoom Meeting
6:00 PM – 6:05 PM: Check-In & Announcements
6:05 PM – 7:00 PM: Discussion & Networking
Registration Password: 479221
Buyers, including large retailers and smaller boutiques, are looking for unique clothing brands to sell. In order to get your clothing in stores you need to know what those buyers are looking for. If you’re a boutique owner and you’re looking to sell unique merchandise buying from small designers can help set your brand apart. As a designer you can spend more time designing and less time on marketing once you’ve established relationships with buyers.
This will be an open discussion. We’ll talk about what you are working on in your business and how you can build relationships with buyers if you are a designer. If you’re a boutique owner we’ll discuss how you can purchase clothing created by up and coming designers.resentation Details:
- What are buyers looking for when purchasing clothing from designers?
- How can boutique owners obtain clothing that is not mass marketed to other boutique owners?
- How can you get your clothing into big box stores such as Target, Walmart, etc.?
- Where can you sell your clothing wholesale?
About the Moderator:
Kelly Richardson is the founder of Fashion Entrepreneurs of Houston (FEH) which began in 2019. She has prior experience working in retail as a Sales Associate at Rainbow Clothing, Fashion Cents, and Macy’s. She has also worked as a Store Manager at Christopher & Banks and Cato Fashion. Although she loves wearing a t-shirt and jeans, she also loves fashionable clothing.
She has a Bachelors Degree in Chemical Engineering from Michigan Technological University. She has gained experience in the corporate world as a Process Engineer, Project Engineer, and Project Manager. As a non-profit volunteer leader she learned how to organize meetings, raise funding, manage a budget, recruit members and much more.
Register to attend the meeting here: https://zoom.us/meeting/register/tJEud-ysqj0iGN3mZL16KEuRm0O-0hC3Nunv